Effective Date: 09 July 2026
MKisan (“we,” “us,” or “our”) operates the Betul Mandi Bhav mobile application (the “App”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the App.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect via the App includes:
A. Personal Data:
- Phone Number: We require your mobile number to authenticate your account and securely log you into the App using OTP (One Time Password) via Firebase Authentication.
B. Derivative Data & Device Information:
- Information our servers automatically collect when you access the App, such as your IP address, device ID, device type, operating system version, and how you interact with the App (e.g., pages viewed, clicks). This is collected via Google (Firebase) Analytics and Crashlytics to improve app performance and fix bugs.
C. Third-Party Data (Advertising):
- We use third-party advertising companies (Google AdMob) to serve ads when you visit the App. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this App and other websites or apps to provide advertisements about goods and services of interest to you.
2. How We Use Your Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the App to:
- Authenticate your identity and provide account security.
- Deliver the latest Mandi rates and relevant market updates to you.
- Serve targeted advertising via Google AdMob.
- Monitor and analyze usage and trends to improve your experience with the App.
- Fix app crashes and optimize performance.
- Respond to your customer service requests.
3. Disclosure of Your Information
We may share information we have collected about you in certain situations:
- Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, such as data analysis (Firebase Analytics), crash reporting (Firebase Crashlytics), and authentication (Firebase Auth).
- Advertisers: We share your non-personally identifiable information with Google AdMob to display ads within the App. Google AdMob may use device identifiers (such as Android Advertising ID) to personalize ads.
- By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
4. Third-Party Services
The App uses third-party services that may collect information used to identify you. Link to the privacy policy of third-party service providers used by the app:
5. Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information (such as secure OTP logins). While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
6. Children’s Privacy
These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to take necessary actions.
7. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.
8. Contact Us
If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at:
- Email: support@mkisan.net
- Website: https://mkisan.net
Users have the right to request the deletion of their personal data. You can permanently delete your account and all associated data at any time from within the App by navigating to Settings > Delete Account. Upon deletion, your phone number and all related information will be permanently removed from our servers and Firebase databases.
The Betul Mandi Bhav App is an independent, privately-operated application and does not represent, nor is it affiliated with, any government entity. The market prices and agricultural information provided in the App are gathered from public domain sources and local markets for informational purposes only.